Nanfang Media Group: A Leader in China's Media Industry

The History of Nanfang Media Group

Nanfang Media Group was founded in 2001, through the merger of Guangdong Daily Group and Guangdong TV Station. Guangdong Daily Group was established in 1949, and Guangdong TV Station was launched in 1959, both of which played significant roles in Guangdong Province's media development. After the merger, Nanfang Media Group became one of the largest media groups in China, with a strong presence in print, radio, television, and internet media.

The Business Scope of Nanfang Media Group

The business scope of Nanfang Media Group includes publishing, broadcasting, new media, cultural tourism, and other fields. In publishing, Nanfang Media Group has more than 50 newspapers and magazines under its administration, including the Guangzhou Daily, Yangcheng Evening News, and Southern Metropolis Daily, with a total daily circulation of more than 8 million copies. In broadcasting, Nanfang Media Group runs Guangdong Radio and Television and Southern Radio and Television, as well as the online media platform Southcn.com. In new media, Nanfang Media Group owns a variety of social media accounts, including WeChat, Weibo, and Douyin, with millions of followers.

The Achievements of Nanfang Media Group

Nanfang Media Group has achieved remarkable success in recent years. In 2020, it was ranked fourth among Chinese media groups in BrandZ's Top 100 Chinese Brands, following Tencent, Alibaba and China Mobile. In the same year, the following achievements were made:First, Nanfang Media Group played a positive role in the prevention and control of COVID-19. Through various media channels, Nanfang Media Group spread the knowledge of epidemic prevention and control and advocated for positive social energy.Second, Nanfang Media Group had a successful IPO on the Shanghai Stock Exchange on August 20, 2020, raising more than 1.2 billion yuan ($174 million).Third, Nanfang Media Group has implemented a \"digital first\" strategy, promoting the integration of traditional media and new media, and forming a more comprehensive digital media system. In the first half of 2020, the daily page views of Southcn.com exceeded 300 million, and the total number of mobile app downloads reached 100 million.In conclusion, Nanfang Media Group has become a leader in China's media industry through its rich heritage, diversified business scope, and remarkable achievements. Looking to the future, Nanfang Media Group will continue to adhere to its mission of \"serving society with information\" and work towards achieving greater success.